Marketing Partner - On the Record - Park MGM

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

It is the primary responsibility of the Marketing Partner at On the Record in Park MGM to manage and execute marketing campaigns and creative requests through completion while driving communication and timelines. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices and procedures

THE DAY-TO-DAY:

• Implements direct marketing and property specific campaigns through direct mail, email and other channels.

• Advise marketers on campaign management functionality and marketing best practices.

• Ensures marketing business requirements and needs are supported with appropriate tools, data, application functionality, or other resources as required.

• Gathers business requirements for enhanced system functionality and effectively communicates the requirements to business partners.

• Supports property marketing initiatives.

• Manages and monitors the customer lifecycle including defining segmentation and communication strategies to increase customer engagement and interaction.

• Develops and maintains a strong and productive relationship with corporate, property, information technology and vendor contacts.

• Lead development and execution of all cross-property marketing campaigns (including transient targeted occupancy campaigns).

• Responds effectively to internal and external guest inquiries and resolves complaints within scope of authority; otherwise refers the matter to senior leadership.

• Notifies supervisor, senior management and/or Security of all unusual events, circumstances, missing items, or alleged theft.

• Manages day-to-day operation of the Responsible Gaming Program.

• Manage and provide day to day oversight of future team members, interns or MAP program associates assigned to the department.  Actively manage their scope of work and development.

• Partner with Director to develop campaign and marketing plans.

• Manage projects while ensuring they are produced on time and on budget; drive effective, efficient and correct flow of communication to ensure the task is achieved.

• Complete Campaign Request Forms while driving a culture of teamwork, integrity, excellence and inclusion

• Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends).

THE IDEAL CANDIDATE:

• Bachelor's Degree

• 1+ Years of prior relevant experience in Campaign Database Marketing, Advertising, Brand Strategy, Marketing, Marketing Analytics, Project Management or related field.

• Previous experience working in a similar resort setting.

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

• Free meals in our employee dining room

• Free parking on and off shift

• Health & Income Protection benefits (for eligible employees)

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19470

Are you ready to JOIN THE SHOW? Apply today!