Sr. Director Growth Marketing

ABOUT THE POSITION  

Our mission at Columbia Sportswear is to unlock the outdoors for everyone. 

We’re looking for an exceptional leader to drive our omnichannel growth marketing efforts. Reporting directly to the SVP & Head of Marketing, you will lead a team dedicated to leveraging consumer insights to drive breakthrough brand marketing, efficient consumer acquisition and growth of our Direct-To-Consumer business. You will lead the integrated paid, organic, and retail marketing teams with a modern, social-first consumer acquisition strategy that is anchored in best-in-class storytelling and digital content.  

As the Senior Director of Growth Marketing, you will have the opportunity to lead the company’s paid and organic marketing strategies through a balanced lens of brand and performance marketing. You’ll thrive in this role if your background is anchored in performance marketing, and you have a love of modern social-first brand building and storytelling. 

HOW YOU’LL MAKE A DIFFERENCE  

• Strategic Leadership: Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention 

• Brand Management: Coordinate brand positioning and ensure consistent messaging across all marketing channels 

• Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape 

• Cross-Functional Collaboration: Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives 

• Performance Metrics: Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance 

• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration 

• Budget Management: Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI 

• Growth Marketing: Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels 

YOU ARE  

• A strong people leader  

• A collaborative communicator who is adept at building consensus among teams and decision makers  

• A self-starter who can act decisively and drive results 

YOU HAVE  

• Bachelor’s degree in Marketing, Data Science, Psychology, Economics, or a related field 

• 5+ years of P&L ownership of $500M+ revenue brands 

• Experience owning and managing decision making for 8-9 figure marketing budgets 

• 10+ years of experience in performance marketing, with experience in the apparel or fashion industry; wholesale experience a plus 

• 5+ years of experience in brand marketing or brand management 

• 5+ years of experience in retail / foot-traffic or local marketing 

• Proven track record of leading and managing 15+ person marketing teams 

• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions 

• Technical Skills: Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms 

• Platform Skills: Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates