Marketing Assistant
Job Description
We are looking for a smart, reliable, and detail-oriented Marketing Assistant to join us full-time. You'll play a key role in helping us grow our business by supporting both outbound lead generation and a content-driven LinkedIn marketing funnel
What You’ll Be Doing
1. Cold Email Lead Generation & Outreach (Business Development)
· Build lead lists of local small business owners using tools like Google Maps, Apollo.io, RocketReach, and online databases
· Research business owners via LinkedIn and other sources to personalize outreach
· Help craft personalized subject lines and first sentences for cold emails
· Monitor and flag replies so our founder can take over the conversation
· Use and maintain simple tracking and follow-up systems
2. Content Marketing Funnel Support (LinkedIn-Focused)
· Assist with building a network of local business owners on LinkedIn
· Create and maintain a content calendar mapped to the funnel stage
· Help with basic video post-production and upload content (video + written)
· Repurpose LinkedIn content for Facebook if needed
· Create lead magnets and email drip campaigns using ActiveCampaign
· Set up and manage scheduling via a calendar tool, ensuring reminders go out to booked leads
Tools You’ll Use
Apollo.io, LinkedIn, Google Sheets, RocketReach (maybe), ActiveCampaign, Canva (or similar), video editing tools, scheduling/calendar software
- 1+ year experience as a Marketing Assistant
- Excellent written English & strong attention to detail
- Preferably familiar with Apollo
- Experience in lead generation or marketing funnels
- Knowledge of LinkedIn & email marketing tools
- Self-motivated & quick to learn new systems
- Creative and proactive problem-solver
Monday-Friday, 8:00am-6:00pm, CST
Company Information
Location: Not specified
Type: Not specified