Media Buyer (Meta Ads Specialist)

JOB DETAILS

Job Title: Media Buyer (Meta Ads Specialist)

Location: Remote

Work Shift: PST (GMT-8) / Flexible – async OK with some overlap for cadence meetings

Working Hours: 40 hours per week (Full-time)

Job Overview:

We're seeking a skilled Media Buyer (Meta Ads Specialist) to take ownership of our paid Meta advertising efforts — from campaign execution to ROAS optimization. This role requires someone who thrives in performance-driven environments and can bring consistency, strategy, and precision to our ad account operations. You’ll play a key part in scaling both creative output and campaign performance in collaboration with our creative and analytics teams.

Key Responsibilities:

Meta Campaign Execution

• Build, launch, and manage paid campaigns across Facebook and Instagram 
• Own the day-to-day management of Meta ad accounts, ensuring smooth execution and pacing
• Test and iterate creative variations, targeting strategies, and placements for continuous performance improvement

Optimization & ROAS Management

• Analyze and optimize campaigns for return on ad spend (ROAS), customer acquisition cost (CAC), acquisition marketing efficiency ratio (aMER) and other key KPIs
• Collaborate closely with the creative team to align performance insights with ad development
• Partner with leadership to scale what's working and phase out underperforming strategies

Creative & Workflow Alignment

• Support the production and deployment of 60–80 ad creatives per month (scaling from 21–40), including enriched DPAs from platforms like Marpipe
• Work with the design team to brief, review, and test new creative assets regularly
• Maintain and optimize naming conventions, version control, and organized campaign structures

Tracking & Reporting

• Monitor performance using tools such as Meta Ads Manager, Motion Analytics, GA4, Shopify, Google Sheets, and Heap
• Build weekly and monthly performance reports, highlighting trends, insights, and recommendations
• Ensure accurate attribution and event tracking through native integrations

• 2+ years of experience running and optimizing Meta (Facebook/Instagram) ad campaigns
• Deep understanding of performance marketing metrics, testing strategies, and campaign structures
• Proven track record of optimizing campaigns for ROAS and scale
• Comfortable working in high-volume creative environments (60–80 assets/month)
• Experience collaborating with creative teams and media strategists
• Familiarity with performance tracking tools:
• Meta Ads Manager
• Motion Analytics
• Google Analytics 4 (GA4)
• Shopify
• Heap (or similar analytics platforms) 
• Proficient in Slack, Notion, and Google Sheets for team communication and reporting
• Highly organized, detail-oriented, and proactive in campaign management