Dir, Product Marketing

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe empowers with tools to bring ideas to life, crafting engaging content for all devices.

We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in encouraging leaders throughout the organization. If you’re passionate about leading from where you sit, join us.

The Challenge

Lead the global Go-to-Market strategy for Adobe Experience Manager, Sites for top customers.

Lead a team of product marketers to develop innovative GTM programs encompassing bookings, pipeline, and retention.

What you’ll do

• Lead GTM strategy and business outcomes for a segment or solution in Adobe Experience Manager, reporting to senior executives.
• Lead and nurture a team of outstanding product marketers, developing team members to support the organization's overall mission. Be the mentor across org and participate in tasks for new talent, employee engagement, and career development.
• Develop customer-facing materials that support go-to-market strategy, sales enablement, and thought leadership to enable success with global enterprise customers.
• Develop accurate, relevant, and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
• Develop and implement GTM programs that support growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration, and penetration.
• Spearhead technology thought leadership efforts in partnership with internal marketing, PR, social, and field teams to attract consideration from creative, marketing, CIO, and practitioner audiences. Partner with product management teams to impact the product roadmap.
• Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
• Participate as one of the business unit decision makers in the deal approval process, facilitating approval or addressing blocking issues based on stated financial and business guidelines.
• Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.

What you need to succeed

• Knowledge and expertise in CMS, DAM, headless and omnichannel content, PaaS, Integration, Application Development, or AI/ML technology.
• Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer.
• Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results.
• Large brand GTM, messaging, and sales enablement experience.
• Demonstrated experience taking complex solutions and messages to market.
• Successful experience with retention marketing / driving active use after the sale.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.