Tactical Paid Media Manager

Put “Paid Media is cool” as the first line of your cover letter or subject line, or your application won’t be reviewed.

We’re looking for a highly experienced and strategically-minded Tactical Paid Media Manager to play a pivotal role in driving exceptional results for our diverse portfolio of clients.

You will be responsible for the day-to-day execution and optimization of complex paid media campaigns across a variety of platforms, supporting a portfolio of accounts tactically, while also contributing your ideas on future strategy to the account lead.

This role demands a deep understanding of paid media best practices, a passion for leveraging data-driven insights, and a proactive approach to exploring and implementing cutting-edge technologies, including AI-powered solutions.

This role is perfect for someone with a love of paid media marketing, a knack for understanding account optimizations, and the initiative to own repeatable tasks without constant check-ins.

This is a full-time role, 40 hours a week. Needs to overlap with US hours.

Who We Are

Single Grain is an award-winning digital marketing agency that’s been helping companies like Amazon, Uber, and Salesforce grow since 2009.

We specialize in Paid Media, Performance Creative, SEO, Content Marketing and more — and we practice what we preach: our blog brings in over 200,000 monthly visitors, our podcast has 100+ million downloads, and 140,000+ marketers subscribe to our YouTube channel.

We move fast, expect a lot, and use AI aggressively — across paid media, creative, strategy, and execution.

We’re building a lean, elite team focused on doing smart, impactful work without bloated process or hierarchy.

If you're self-directed, collaborative, and relentless about craft, you’ll fit right in.

What You’ll Do

• Independently manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, ensuring campaigns are aligned with client goals, current best practices, and performance targets.
• Implement and execute campaign tactics, including keyword research, audience targeting, ad copy creation, bid management, and budget allocation with meticulous attention to detail.
• Design, implement, and analyze A/B tests across various campaign elements (ad copy, landing pages, audiences, etc.) to continuously improve performance and identify key drivers of success.
• Stay abreast of the latest trends, algorithm updates, and emerging technologies within the paid media landscape. Proactively identify and implement new strategies and tactics to maintain a competitive edge.
• Explore, evaluate, and implement AI-powered tools and strategies to automate tasks, enhance campaign optimization, improve audience targeting, and unlock new efficiencies across paid media operations.
• Conduct thorough audits of existing paid media accounts to identify areas for improvement, ensure best practices are being followed, and develop actionable recommendations.
• Contribute to the development of overall paid media strategies, providing tactical insights and recommendations based on performance data and industry trends.
• Monitor campaign performance, generate insightful reports, and effectively communicate findings, progress, and recommendations.
• Work closely with other team members, including strategists, analysts, and account managers, to ensure seamless campaign execution and alignment across all marketing efforts.
• Ability to perform a sales audit and provide support for our sales team to build decks and do audience research for potential clients.
• You will not be client-facing but support the team with their clients.

Your Primary KPIs: 

• Contribution to Sales Support: Effectiveness in performing sales audits and providing support for the sales team.
• Efficiency in Campaign Management: How effectively you are able to manage multiple campaigns and tasks within the given time. This could be measured by the number of accounts effectively managed, or time spent on specific tasks.
• Proactive Issue Identification: The ability to identify and address potential problems in campaigns before they significantly impact performance.
• Adherence to Best Practices: The extent to which campaigns are set up and managed according to platform best practices (Google Ads, Meta Ads, etc.).
• Client KPIs: Revenue, ROAS, CPLS, etc depending on the client’s key KPI

What We’re Looking For

• Minimum of 5-6 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. 
• Bonus points for Pinterest, Snapchat, and Amazon ads.
• Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI.
• Deep understanding of paid media best practices, platform-specific features, and optimization techniques.
• Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights.
• Experience in designing and implementing effective A/B testing strategies.
• A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions.
• Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication skills.
• Strategic thinking capabilities with the ability to connect tactical execution to broader marketing objectives.
• Proficiency in using relevant analytics platforms (e.g., Google Analytics) and reporting tools.

A Bad Fit Looks Like:

• Lack of knowledge on Google or Meta
• List checker not a problem solver
• Radio silence or long communication delays
• Waiting to be told what to do instead of initiating action
• Needing constant direction or reminders
• Generic AI usage (just ChatGPT for outlines or emails)

• Flexible PTO. 
• 100% Remote.
• Learning budget that can be dedicated to testing new AI tools or training on new platforms or tactics
• 40 hrs/week, full-time contractor