Marketing Automation Contractor (Short-Term)

Location: Remote
Duration: Contract (2-3 months, with potential for extension)
Start Date: ASAP

About Scripta Insights:
Scripta Insights is a healthcare technology company on a mission to bring transparency to prescription drug pricing and help self-insured employers, health plans, and members save money. Through powerful data analytics, AI, and clinical expertise, Scripta empowers employers and their employees to make more informed, cost-effective choices when it comes to prescription medications.

The Opportunity:
Scripta is seeking a short-term contractor to build and optimize our direct marketing automation capabilities. This person will lead the setup and configuration of tools like Zoho, HubSpot, and Twilio, develop and test initial campaign workflows, and integrate AI-driven content generation directly into these platforms. They will also create reporting dashboards to track performance and guide optimization.

What You’ll Do:

• Set up and configure direct marketing automation tools (Zoho Campaigns, HubSpot, Twilio)
• Build and automate email and SMS marketing workflows
• Integrate AI-powered content generation within these tools to enable scalable and adaptive campaign creation
• Design, launch, and test initial direct marketing campaigns, including A/B testing where applicable
• Create dashboards and reporting structures to monitor campaign performance, engagement, and deliverability
• Collaborate with internal teams to ensure messaging aligns with brand and regulatory standards
• Document systems and train internal stakeholders for ongoing campaign management

Who You Are:

• Deep experience with Zoho, HubSpot, and Twilio (setup, automation, and integrations)
• Skilled in AI content tools (e.g., ChatGPT, Jasper, Copy.ai) and experience embedding them into marketing platforms
• Strong background in marketing campaign testing, analytics, and optimization
• Bonus: Familiarity with healthcare or healthtech, particularly B2B marketing
• Detail-oriented, collaborative, and comfortable working at startup speed
  
  

Compensation:
Hourly or project-based; compensation will be commensurate with experience.