Paid Media Lead (Performance Video - Social)

Renuity is seeking a data-driven and creative Paid Media Lead to build and scale performance video campaigns across social platforms. This role will focus on full-funnel media buying for platforms like TikTok and YouTube, with a goal of driving measurable lead generation and ROI. Based in our Charlotte, NC office, this is a high-impact opportunity to lead video-first strategy and execution across all divisions.

What You’ll Do:

• Build, manage, and optimize paid video ad accounts to meet or exceed top performance benchmarks for social lead generation

• Lead strategy, budget, and execution for performance video across platforms including TikTok, YouTube, and other video-first environments

• Utilize AI tools and curated seed video/image assets to rapidly test and iterate engaging, high-performing creatives

• Streamline ad creation workflows using internal or third-party tools to improve production efficiency and reduce cost-per-lead

• Conduct A/B testing and analyze performance across creative formats, audiences, and geographies

• Collaborate closely with creative, analytics, and business unit teams to ensure alignment with broader marketing and revenue goals

• Continuously monitor campaign performance and apply learnings to drive ongoing improvement

What You’ll Bring:

• 3–5 years of experience managing video-first paid media campaigns across TikTok, YouTube, and similar platforms

• Proven track record of driving performance through innovative video content and strong optimization strategies

• Demonstrated ability to own full-funnel campaign strategy, from audience targeting to creative testing to conversion tracking

• Deep interest in testing, learning, and applying new performance video strategies.

• Familiarity with creative automation and AI-enhanced ad tools is a plus

• Thrives in a fast-paced, collaborative environment with a focus on performance and experimentation

About Us

Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country, we operate under the Renuity brand and through a network of trusted regional companies—including Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet America.

Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly through strategic acquisitions. Today, we’re focused on unifying our brands, streamlining operations, and delivering exceptional service to homeowners nationwide. We’ve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installation—at competitive prices.

At Renuity, you’ll join a dynamic, fast-paced, and collaborative team where your work directly contributes to the company’s success. Our people work closely with executive leadership, embrace innovation, and drive real impact. Whether you’re in the field or at HQ, you’ll be part of shaping the future of home improvement—and building a career you can be proud of.

To learn more, visit www.renuityhome.com.

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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected]. 

If you have a question regarding your application, please contact [email protected]

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