Manager, Brand and Content Marketing

OBJECTIVE

Leads the development and execution of content marketing strategies that elevate and promote the Michigan Farm Bureau brand. Manages the creation, curation, and distribution of compelling content across digital and print platforms to engage members and support organizational goals. Analyzes content performance, brand perception, and audience trends to refine messaging and optimize outreach. Collaborates with management and internal teams to align marketing content with strategic priorities and member interests. Ensures all content initiatives reinforce the organization’s mission, voice, and public image.

RESPONSIBILITIES

Develop and execute a comprehensive content marketing strategy aligned with organizational goals.

Maintain and evolve brand voice and messaging across all touchpoints to ensure consistency and clarity.

Collaborate with the Manager of Print & Digital Design to help oversee brand standards and ensure visual and verbal consistency in all internal and external communications.

Coordinate with internal stakeholders to support content needs for campaigns, events, and initiatives.

Use data and analytics tools to evaluate content performance, identify trends, and adjust strategy accordingly.

Work closely with communications, digital, creative, and membership teams to ensure cohesive storytelling and messaging.

Serve as strategic advisor on content and brand best practices to internal partners and leadership.

Oversee a content calendar and manage editorial workflow across teams and platforms.

QUALIFICATIONS

·         Bachelor's degree required, or equivalent experience may be considered.

·         Minimum three years of management experience required.

·         Database and Customer Relationship Management System experience preferred.

·         Ability to work effectively with staff, agents, managers, vendors, and Farm Bureau leadership required.

·         Must possess a valid driver license with an acceptable driving record.

PM19