Field Marketing Manager
Job Description
About Us
At InnerPlant (www.innerplant.com) we are on a mission to transform farming by enabling crops to communicate directly with farmers. By tapping into plants' immune systems, InnerPlant engineers crops that emit optical signals detectable as far away as space when under attack by disease, pests, or other stressors.
We’re backed by leading industry and venture partners, including John Deere and an alliance of North American farmers. InnerPlant is a place for people that believe they can make a difference and want to improve how decisions are made on the farm.
We are currently seeking a Field Marketing Manager to join our team to drive marketing execution in the field, enabling our sales team and retail partners. The ideal candidate will demonstrate a deep empathy for farmers, a proven track record of creating and running marketing projects with high attention to detail, and strong communication skills.
Responsibilities
- Lead the execution of marketing campaigns to drive awareness and adoption, including consistent application of approved messaging for key audiences, at both the farmer and retailer level
- Develop assets, and be able to work with agencies to develop assets, such as sell sheets, website pages, radio commercials, signs, powerpoint presentations, etc.
- Enable the sales team with messaging and collateral to drive revenue and retention
- Collaborate with marketing team at retail partners to create and execute co-branded campaigns, collateral, and assets
- Manage logistics, run-of-show, setup, attendance, and teardown of InnerPlant’s presence at key trade shows, CropVoice Field Days, and events in the Midwest
- During June through October, may require ~40% travel to key geographies in the Midwest to support events and meetings
You may be a great fit for this role if you:
- Are authorized to work in the United States
- Located in the Midwest (Illinois, Iowa, or Nebraska)
- Communicate clearly, whether written, verbal, or in presentation
- Demonstrate excellence in successful execution of marketing projects/campaigns and strong attention to detail
- Learn quickly and are resourceful, particularly in ambiguous environments
- Demonstrate deep empathy for customers
- Demonstrate good judgment when making decisions
- Work effectively in a cross-functional team setting and maintain respectful relationships with teammates and external partners
- Work independently and ask for guidance when needed
Additional skills that are preferred:
- 2-5 years of marketing experience
- Passionate about agriculture, particularly production agriculture in commodity row cropping systems. Previous experience working in agriculture is a plus
The US annual range for this position is $75,000 - $95,000. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.
InnerPlant provides an amazing opportunity to work on some of the hardest problems facing humanity and help design the agricultural systems of the future. In addition to working with a fun team, we offer competitive compensation, benefits, and growth opportunities.
InnerPlant provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Company Information
Location: Davis, California, United States
Type: Hybrid