Senior Lifecycle & Marketing Automation Lead

Senior Lifecycle & Marketing Automation Lead

Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing

Transform the customer journey with automation and data.

We’re looking for a Senior Lifecycle & Marketing Automation Lead to own the strategy and execution of our lifecycle marketing efforts. You’ll build end-to-end journeys across email, SMS, in-app messaging, and retargeting—driven by data, powered by automation, and aligned to revenue goals. You’ll be hands-on with tools like HubSpot and Zapier, designing systems that scale, while partnering with Sales, Product, and RevOps to ensure each campaign hits its mark.

If you thrive at the intersection of strategy, systems, and growth, this role is built for you.

What You'll Do

• Develop and launch full-funnel lifecycle journeys using HubSpot or HighLevel

• Implement and manage workflow automation using Zapier or Make, integrating with CRMs, analytics tools, and data warehouses

• Create lead scoring, revenue alerts, and behavior-based triggers to optimize conversions

• Run funnel and cohort analyses in Google Sheets or BigQuery; report insights to leadership

• Align cross-functionally on campaign timing, attribution logic, and conversion goals

• Vet and implement new tools, especially in AI and predictive analytics, to optimize performance

• Coach junior team members on automation best practices

What You Bring

• 3+ years of experience in lifecycle marketing or marketing automation roles (SaaS or tech-enabled services preferred)

• Advanced knowledge of HubSpot or HighLevel (including workflows, custom objects, and reporting)

• Expertise in Zapier or Make (complex logic, error handling, webhooks)

• Strong analytics skills—pivot tables, SQL basics, and funnel math

• A proven ability to improve lifecycle KPIs like open/click rates, CVR, and retention

• Experience managing at least one direct report or pod

First 90 Days

• Audit current automations and present a roadmap focused on improving lead-to-close performance

• Launch an email + SMS journey that improves MQL-to-SQL conversion by at least 15%

• Replace all manual campaign tasks with scalable automations

• Create a live dashboard to track lifecycle metrics for leadership