Director - Marketing Operations

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

 We are looking for a strategic and dynamic Director of Marketing Strategy & Operations to join our team! This leadership role is key to aligning sales and marketing strategies with our go-to-market (GTM) technology initiatives, supporting New Business (SMB, Commercial, Enterprise) and Expansion Sales. The ideal candidate will optimize revenue-generating activities to drive growth and efficiency across the organization.

 

Strategic & Operational Support:

• Support the Head of Marketing and their leadership team with day-to-day operations, strategic planning, data and analytics, and budget management.
• Establish a business rhythm with cross-functional teams to review performance on a weekly, monthly, and quarterly basis.
• Develop and maintain scalable processes to ensure best practices in funnel management and data-driven decision-making.
• Identify key growth levers, size their potential impact, and present recommendations to leadership.
   

Cross-functional Collaboration & Prioritization:

• Drive and own the prioritization process between Marketing and key stakeholders—Growth, Sales, RevOps, and Finance—to align on strategic goals and deliver on GTM OKRs.
• Analyze current business trends, uncover key drivers of change, and forecast performance.
   

Performance Analysis:

• Monitor and analyze the entire marketing funnel’s performance, develop data-driven insights, and recommend improvements for optimal efficiency and effectiveness.
   

Team Development:

• Mentor the marketing operations team, fostering a culture of continuous improvement and accountability.

• 12+ years of experience in marketing operations, sales operations, or a similar role in a high-growth, dynamic environment.
   
• Deep knowledge of sales and marketing strategies, operational management, and GTM technologies.
   
• Strong analytical skills and experience with CRM platforms, marketing automation, and related technologies.
   
• Proven leadership skills with the ability to drive strategic vision and operational excellence.
   
• Excellent communication and interpersonal skills.
   
• Bachelor’s degree in Business, Marketing, Finance, or a related field (MBA preferred).

The annual base salary range for this position is $207,000 — $297,000 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.