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Digital Commerce Product Marketing Manager

VTEX • United States • Full-time

$120,000

per year

B2B Product Marketing Digital Commerce GTM Strategy B2C

Job Description

About the Role

We’re hiring a Senior Product Marketing Manager to lead go-to-market (GTM) strategy, positioning, and sales enablement for our digital commerce, marketplace, and order management platform. This role is focused on key sectors including Retail, Consumer Packaged Goods (CPG), and Industrial—serving both manufacturers and distributors. You will bring strong digital commerce expertise and competitive insights to help shape how we win in these high-opportunity segments.

Key Responsibilities

Develop clear, differentiated messaging for B2B/B2C commerce scenarios, including self-service portals, branded marketplaces, and multi-channel product catalogs.
Create compelling narratives tailored to Retail (e.g., omnichannel enablement), CPG (e.g., distributor collaboration), and Industrial (e.g., configurability, bulk ordering).
Build and deliver enablement content such as sales playbooks, battlecards, competitive positioning, and persona-based messaging.
Translate VTEX product capabilities across B2C and B2B Digital Commerce, Marketplace, and Order Orchestration into tangible business value for executive buyers (CDO, CIO, VP Digital, VP eCommerce).
Support GTM execution across mid-market to enterprise customers ($300M–$5B+), with an emphasis on channel partnerships and digital transformation—not pure DTC.

About the Team

You’ll be part of a highly strategic, cross-functional marketing team that sits at the intersection of product, sales, and regional go-to-market. Our team is responsible for translating the power of the VTEX platform into compelling, customer-facing narratives that resonate across industries and regions. We work closely with commercial and product teams to shape positioning, fuel revenue growth, and support enterprise sales cycles with targeted messaging and enablement. In this role, you'll contribute directly to how we win in key verticals like Retail, CPG, and Industrial, while helping define the GTM motion for some of the most transformative commerce solutions in the market.

Who you are

7+ years in product marketing or GTM roles at B2B/B2C software or digital commerce companies.
Hands-on experience positioning platforms like Salesforce Commerce Cloud, Adobe Commerce (Magento), SAP Commerce, Shopify Plus, BigCommerce, commercetools, or other similar commerce platforms.
Demonstrated success crafting content and messaging for enterprise brands and industries with complex pricing, SKU depth, and channel distribution.
Exceptional storytelling and communication skills—able to turn product depth into executive-relevant narratives.
Strong cross-functional operator comfortable aligning with product, sales, and marketing teams.

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.