Senior Content Strategist Lead

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This candidate will develop and lead customer-centric, digital marketing strategies to drive customer growth, retention, and engagement.  They will manage a team within a matrixed marketing group, collaborating with cross-functional partners—including agencies, product, sales, and technical teams—to launch content to support campaigns and other initiatives.

This person will help influence and grow our Gen AI platform with content strategists across our marketing organization building out best practices, improving engagement, and enhancing the program. S/he should be comfortable with leading new strategies and leaning into growth and innovation opportunities. They will adapt departmental plans to meet evolving priorities, resource constraints, and operational challenges. 

Key Responsibilities:

Content Strategy Leadership

•    Oversee content marketing initiatives across enterprise-level campaigns to drive engagement and achieve strategic goals.

•    Manage global homepage campaigns, landing page strategies, and marketing activation while ensuring exceptional user experiences and business alignment.

•    Lead and develop a Content Strategist Community of Practice (COP) to foster innovation, share knowledge, and build best practices within the team.

•    Advocate for continual improvement in digital assets, focusing on user-centric experiences and key performance indicators (KPIs).

Innovation and Gen AI Opportunities

•    Utilize generative AI tools to craft personalized, optimized digital content and transform how digital experiences are created.

•    Stay ahead of AI trends, testing and rolling out new capabilities to refine performance and explore emerging opportunities.

• Explore other areas of innovation that will improve marketing efficiencies and improve experiences including quicker time to market.

Team Leadership and Collaboration

•    Inspire, lead, and mentor a team of 4-5 marketing professionals, driving team success through guidance and collaboration.

•    Partner with cross-functional teams to align and execute seamless, impactful marketing initiatives.

Project and Performance Management

•    Oversee multiple large-scale projects, ensuring timely delivery and alignment with overall objectives.

•    Provide performance analytics to identify opportunities, overcome challenges, and drive data-backed decision-making.

Basic Qualifications
- Bachelor's degree, or equivalent work experience
- 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
- Strong organizational, interpersonal and team building skills
- Excellent verbal, written and presentation skills
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals
- Strong decision-making and problem-solving skills
- Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
- Proficient computer navigation skills using a variety of software packages
- MBA or equivalent markers of high achievement are a plus

-Proven experience in digital marketing, with expertise in homepage management, landing page strategy, and campaign activation.
- Strong knowledge of generative AI tools and their application in marketing strategies.
-  Excellent project management skills and the ability to manage multiple priorities effectively.
-  Data-driven mindset with exceptional analytical skills.
-Outstanding leadership abilities with experience mentoring and collaborating with cross-functional teams.
-    Exceptional communication skills and creative vision with a sharp eye for detail.

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.