eCommerce User Experience Specialist

Teleflora has been a part of The Wonderful Company family since 1979, with a nationwide network of florists we’ve become the world’s largest flower delivery service. With more than 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet! We’re a sustainable network of locally owned florists. Teleflora provides innovative marketing, education and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door.

As we continue to invest in our digital growth, we are seeking a strategic and data-driven eCommerce User Experience (UX) Specialist to lead the optimization of the customer journey across Teleflora.com.

This role requires a professional who brings a deep understanding of the eCommerce conversion funnel, demonstrates a strong analytical mindset, and is comfortable translating customer insights into tangible improvements. The ideal candidate is both strategic and execution-oriented – someone who can identify opportunities, test solutions, and collaborate cross-functionally to drive measurable business impact.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

UX Strategy & Execution

• Develop and execute UX strategies focused on optimizing the eCommerce funnel – from homepage through checkout – to increase engagement, reduce friction, and improve conversion.
• Identify and address key friction points in navigation, layout, and checkout flow through user research, heatmaps, and analytics.
• Collaborate closely with design, development, and marketing teams to deliver consistent, on-brand, and conversion-focused UX enhancements.
• Stay ahead of emerging UX/UI trends and tools, integrating best practices to ensure Teleflora remains a leader in digital experience.

User-Centered Design & Testing

• Develop wireframes, mockups, and prototypes to illustrate concepts and drive alignment with cross-functional teams.
• Design and manage A/B and multivariate tests to validate design decisions, improve usability, and optimize site interactions.
• Capture and integrate Voice of Customer (VOC) feedback, usability testing, and survey data into UX improvement plans.
• Partner with the creative team to translate customer insights into intuitive and aesthetically pleasing designs.

Data-Driven Optimization

• Use behavioral analytics, customer feedback, and session data to understand user intent and inform UX strategies.
• Work with the Analytics team to define KPIs, track performance metrics (e.g., bounce rate, time on site, conversion rates), and create dashboards to measure UX impact.
• Translate behavioral and performance data into clear, prioritized actions that directly impact KPIs such as bounce rate, cart abandonment, and conversion rate.

Cross-Functional Collaboration

• Serve as a key stakeholder and UX advocate in cross-functional meetings and planning sessions.
• Collaborate with marketing, product, and development teams to ensure cohesive execution of site enhancements and campaigns.
• Align UX goals with eCommerce and brand initiatives to ensure a unified digital presence.

Key Objectives

• Deliver a streamlined and intuitive user experience that drives measurable improvements in engagement, conversion, and customer satisfaction.
• Create and maintain a customer-first, data-informed UX culture focused on innovation and experimentation.
• Support product merchandising teams by ensuring that the digital presentation of products is aligned with UX standards and usability principles (secondary responsibility).

• 3-5 years of experience in eCommerce-focused UX strategy, conversion optimization, or digital experience management.
• Strong understanding of human-centered design, user psychology, and UX research methodologies.
  • Please note: This is not a visual design position. The role is focused on user experience strategy, optimization, and execution.
• Proficiency in wireframing and prototyping tools (e.g., Figma, Adobe XD, Sketch).
• Strong proficiency in using analytics platforms (e.g., Google Analytics, Hotjar, ContentSquare) and A/B testing tools (e.g., Optimizely, Google Optimize) to inform UX decisions.
• A resourceful, results-oriented mindset with a passion for improving the digital customer journey in a fast-paced eCommerce environment.

Pay Range: $100,000 - $115,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment. 

Telefora is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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