Social Media Director

Job Description:

Job Title: Social Media Director
Department: Marketing

Job Purpose:

The Social Media Director is a strategic leader responsible for elevating, expanding, and optimizing the social media presence across The Community Solution Education System’s institutions. This role leads the development and execution of data-driven social media strategies to enhance brand visibility, engage target audiences, and drive institutional goals. The Social Media Director will oversee a team of Content Creators embedded in key geographic markets, ensuring alignment with institutional brand messaging while fostering platform innovation and audience growth.

The ideal candidate is a social media expert with a deep understanding of digital trends, audience behavior, as well as paid and organic social strategies. They should be a visionary strategist who thrives in a fast-paced, evolving digital landscape—capable of balancing high-level planning with hands-on execution.

Position responsibilities include, but are not limited to:

Social Media Strategy & Execution

• Develop and lead multi-platform social media strategies that align with marketing, enrollment, and brand objectives.
• Identify opportunities for expanding institutional reach through emerging platforms, new content formats, and innovative engagement strategies.
• Ensure a balance of paid and organic strategies, working closely with digital marketing teams to optimize performance.
• Maintain a proactive research approach to explore new social platforms, algorithm changes, and industry trends to keep our institutions at the forefront of digital engagement.

Team Leadership & Content Development

• Oversee a team of geographically distributed Content Creators, ensuring cohesive messaging across all social channels.
• Provide editorial direction and content strategies to ensure posts are engaging, on-brand, and optimized for platform best practices.
• Collaborate with designers, videographers, and copywriters to develop compelling multimedia content.
• Guide the creation of student-driven, influencer, and ambassador programs to enhance peer-to-peer engagement.

Performance Analysis & Optimization

• Establish KPIs and benchmarks for organic and paid social media performance.
• Conduct data analysis and reporting to track engagement trends, audience growth, and content effectiveness.
• Implement A/B testing strategies to optimize post performance, copy, and creative execution.
• Stay on top of platform analytics tools and third-party social media management software to streamline reporting and scheduling.

Collaboration & Brand Alignment

• Work cross-functionally with marketing, communications, and admissions teams to ensure social content supports institutional goals.
• Align social media messaging with brand positioning and institutional storytelling.
• Partner with PR and crisis communications teams to manage social media monitoring and reputation management.
• Develop social media guidelines, training programs, and best practices for internal stakeholders.

Required Qualifications:

Knowledge and Skills

• Bachelor’s degree in marketing, communications, digital media, or a related field
• 7+ years in digital marketing, social strategy, or communications, preferably with team leadership experience
• Deep knowledge of social platform algorithms, trends, content formats, and performance reporting tools
• Strong analytical skills with experience using Google Analytics, Meta Business Suite, Sprout Social, or similar tools
• Proven success leading cross-platform campaigns that drive engagement and audience growth
• Excellent communication, leadership, and cross-departmental collaboration skills
• Experience in multi-brand, nonprofit, or higher education environments preferred

Compensation & Benefits

https://www.tcsedsystem.edu/careers/

The Community Solution is an Equal Opportunity Employer.