Director of Marketing

About this position

Squishable is seeking an innovative Director of Marketing to define and execute the next chapter of our brand’s growth. This is a high-impact leadership role that blends strategy, project management, and creativity. Reporting directly to the Chief Creative Office, the Director of Marketing will oversee all areas of consumer marketing to build demand, expand brand awareness, and deepen engagement with both new and existing fans.

The ideal candidate is a strategic and hands-on marketing leader with a deep understanding of digital culture and brand storytelling. You should have experience building and managing cross-platform campaigns from concept to execution, including social content, influencer partnerships, experiential events, and press outreach. In this role, you’ll collaborate closely with internal teams across E-commerce, Stores, Wholesale, and Product Development, while also managing relationships with external partners, freelancers, and agencies. You will oversee our small but growing marketing team, leading campaign development, generating new ideas, and ensuring that every initiative feels consistent, compelling, and distinctly Squishable.

Squishable is a beloved brand with a long history of creative marketing, and we’re looking for someone ready to do something extraordinary with that legacy. You should bring a strong track record in digital-first marketing, ideally in consumer products like toys, fashion, or lifestyle, with the strategic thinking to set direction and the follow-through to make it happen. If you’re excited by the challenge of evolving an iconic brand in fresh, culturally relevant ways, we’d love to meet you.

What You’ll Do

Strategic & Creative Leadership

• Develop and lead Squishable’s overall marketing strategy, generating original campaign ideas and guiding them from concept through execution across digital, social, influencer, PR, and experiential channels
  
  
• Originate and execute new experiential activations—including pop-ups, events, and retail stunts—across our own stores and broader wholesale footprint
  
  
• Partner closely with our in-house creative team to develop impactful visuals and content that reflect Squishable’s design-forward aesthetic
  
  

Operational Management

• Own the day-to-day execution of marketing initiatives, including timeline management, budgeting, vendor coordination, and performance tracking
  
  
• Collaborate with product, sales, and retail teams to support brand storytelling and successful product launches
  
  
• Oversee digital programs including paid social, influencer campaigns, email, SMS, and content calendars across platforms
  
  

Performance management

• Track and analyze marketing campaign performance, using results to guide optimization and future planning
  
  
• Present clear, data-backed insights and recommendations to leadership and other key stakeholders
  
  

Team Leadership

• Manage and mentor at least one direct report (currently in social media), with potential for future team expansion
• Foster collaboration across internal departments and external partners, while promoting growth and development within your team

Requirements

• A university degree in Marketing, Business Administration, or a related field (Bachelor’s required; Master’s a plus)
  
  
• 8+ years of progressive marketing experience, ideally in consumer goods (toys, fashion, lifestyle) or the entertainment industry, with at least 4 years in a people management role
  
  
• Strong understanding of the U.S. retail landscape, including consumer behavior, key retail channels, and cultural trends relevant to brand positioning and product marketing
  
  
• Demonstrated success in building and executing digital-first campaigns across multiple platforms, including paid and organic social, email, and influencer
  
  
• Experience planning and executing real-world brand activations, events, or experiential campaigns—ideally in both owned retail and third-party environments
  
  
• Deep familiarity with internet culture, pop culture, and fan behavior—on and offline—with a track record of using influencer and community strategies to drive buzz and conversion
  
  
• Exceptional project management skills; able to coordinate complex timelines, teams, and budgets with precision
  
  
• A results-driven mindset with strong analytical instincts and a focus on business growth, while being highly creative, highly organized, and deeply collaborative
  
  
• A genuine love for all things delightful, quirky, and plush

Details

• Location: New York City (4+ days/week in-office)
  
  
• Salary Range: $120k - $140k depending on experience, +Bonus opportunity
  
  
• Benefits:
  
  
• 100% employer-paid health insurance
• 100% employer-paid short-term disability, long-term disability and life insurance
• 18 PTO days annually, plus floating and employer-paid holidays
• 401k with 3% company match
• Dental, Vision and Supplemental Life Insurance
• Opportunities for travel to events and store activations
• A fast-moving, highly creative team that gets things done (and has fun doing it)