Social Media and Influencer Manger, Blue Nile

We have many opportunities available on our other career site pages. Click here to link to our careers page!

Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a “Great Place to Work-Certified™” company. Innovation and brilliance – two things that set us apart. Join us!

R2Net Inc. is seeking a strategic, creative, and performance-driven Social and Influencer Marketing Manager to join our fast-growing Marketing team. In this expanded role, you’ll lead both social media strategy and influencer marketing execution to build brand distinction, drive high-intent traffic, and cultivate a highly engaged digital community. This is a unique opportunity to shape how 
customers experience the brand through elevated storytelling, clear differentiation, and thoughtfully curated content across social and influencer platforms.

Responsibilities
• Establish a traffic and conversion strategy rooted in compelling content, optimized consumer touchpoints, and platform-specific engagement tactics.
• Develop clear brand differentiation across strategy, execution, and segmented audiences, reinforcing Blue Nile’s position in the luxury digital retail space.
• Elevate customer-facing creative with thoughtfully curated messaging that inspires authentic brand connection and fuels qualified traffic to our site.
• Lead the end-to-end execution of a robust, insight-driven organic social strategy across Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging platforms.
• Manage the social calendar, aligning content to key campaigns, launches, and retail moments.
• Create or direct high-performing content tailored for each platform to drive 
community engagement and brand affinity.
• Oversee daily posting, scheduling, and community management, ensuring a 
consistent and refined brand voice.
• Design and execute a comprehensive influencer marketing program that scales awareness, credibility, and conversion.
• Identify, vet, and manage creators and talent who authentically represent Blue Nile’s brand values and resonate with target audiences.
• Negotiate contracts, track deliverables, and ensure brand alignment across all partnerships.
• Measure the impact of influencer activations and continuously optimize based on performance insights.
• Monitor competitive landscape, emerging trends, platform algorithm changes, and creator economy shifts

Qualifications
• Minimum 5 years of experience in social media and influencer marketing, preferably in a 
high-growth ecommerce, fashion, or lifestyle brand.
• Bachelor's degree in Marketing, Communications, or related field.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for design and visual aesthetics.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Experience with social media management tools and analytics platforms.
• Passion for ecommerce and staying ahead of digital marketing trends

Don't forget, We have many opportunities available on our other career site pages. Click here to link to our careers page!