Digital Marketing Specialist

Description

 About Netafim North America

As a global leader in precision irrigation, Netafim helps growers produce more with less—less water, less waste, and less worry. We're committed to sustainability, innovation, and the people who grow the food that feeds the world. At Netafim North America, you’ll join a collaborative, mission-driven team making a measurable impact in agriculture. Netafim is part of Orbia, a community of companies working together to tackle some of the world's most complex challenges. We are bound by a common purpose: To Advance Life Around the World.

Position Summary

We’re seeking a hands-on Digital Marketing Specialist who is equal parts strategic thinker and tactical executor. You’ll own and implement the digital marketing strategy for Netafim North America, with a primary focus on:

• B2B paid social media campaigns

• Email marketing automation

• SEO/SEM optimization

This role is ideal for someone who thrives in a fast-paced environment, loves digging into data, and can roll up their sleeves to bring campaigns to life from start to finish. You'll be working in collaboration with the Corporate Digital Marketing team and Digital Marketing Specialists from other Netafim subsidiaries around the world to share best practices, creative assets, campaign learnings, performance insights and more.

Key Responsibilities

Digital Strategy & Execution

• Develop and execute integrated digital strategies aligned with business goals and brand standards.

• Manage content creation, campaign planning, and performance analysis across key digital channels.

• Work closely with external agencies, corporate Brand Manager and internal stakeholders to ensure brand and messaging consistency and alignment.

Paid Social Media (B2B Focus)

• Plan, launch, and optimize paid campaigns across platforms like LinkedIn, Meta, and YouTube.

• Align campaigns with key initiatives, product launches, and event calendars.

• Monitor KPIs, report on ROI, and continuously refine strategies based on performance data.

Email Marketing & Automation

• Design and execute email campaigns and nurture journeys based on audience segmentation.

• Manage campaign calendars, content development, and automated workflows.

• Track performance and use data insights to optimize open rates, CTRs, and conversions.

• Work closely with the Corporate Marketing Automation Lead to ensure optimal use of the marketing automation platform.

SEO/SEM & Website Optimization

• Partner with SEO agency to improve website visibility and performance.

• Optimize landing pages and web content for user experience and search.

• Monitor analytics tools (Google Analytics, SEMrush, etc.) to drive ongoing improvements.

Requirements

Qualifications & Experience

• 5+ years of hands-on experience executing B2B paid social media campaigns (agriculture, industrial, or tech sectors a 

plus).

• 5+ years of experience with email marketing platforms and automation (e.g., Salesforce Marketing Cloud, HubSpot, 

Marketo).

• Proven success managing digital campaigns from strategy through execution and optimization.

• Deep understanding of SEO/SEM fundamentals and performance analytics.

• Strong copywriting, storytelling, and content development skills.

• Proficiency with digital tools such as:

o Project management (Monday.com, Asana)

o Social media management (Sprout Social, Hootsuite)

o Design tools (Canva, Adobe Creative Suite)

• Highly organized with the ability to manage multiple projects and deadlines, and work in a global environment.

What We Value

• A passion for agriculture, sustainability, and innovation.

• An entrepreneurial mindset — someone who brings solutions, not problems.

• Enthusiasm for building community — both in-person and online.

• A roll-up-your-sleeves attitude and a collaborative spirit.

This role is ideal for someone who thrives in a collaborative environment but is equally comfortable taking initiative and owning projects from concept to completion.

Other Requirements

• Must possess a valid driver’s license.

• Based in Fresno, CA with a hybrid work schedule.

Netafim is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.