Director of Marketing (B2B Product Marketing)
Job Description
Location: NYC
Type: Full-time
Reports to: CEO
The Company
theMednet is a question and answer platform where doctors can get questions answered by leading practitioners in their field. This solves a huge problem in medicine: getting every doctor the best possible information on how to treat their patients.
We started with oncology, and are now the most used digital platform in the field: over 80% of oncologists use theMednet. Our business model is based on teaching doctors about newly developed drugs that can improve their patients' outcomes. Our users say we are the best online resource to get help with difficult cases and our revenue is growing at 200% YoY. For more information, please visit our website themednet.org.
Our Values
Doctors first - Any decision we make must start by asking whether we are helping doctors make better decisions for their patients
Have a can-do attitude - No work is below any member of the team. We all pitch in to help achieve our mission
Take ownership - Develop your strategy, execute on it, and iterate until you get the results that you want
Treat each other right - Treat your colleagues with respect, kindness, professionalism, and integrity
The Role
You’ll be the first marketing hire focused on our pharma (demand-side) business. You’ll work closely with the CEO, sales leadership, and product team to define our messaging, support enterprise deals, and establish our brand as a trusted insights partner to the pharmaceutical industry.
This is a strategic and hands-on role — ideal for someone who thrives at the intersection of healthcare, data, and storytelling.
What You’ll Do
Own pharma-facing positioning, messaging, and competitive differentiation
Develop and maintain high-impact sales collateral: decks, 1-pagers, case studies
Partner with sales to support enterprise deals (including RFPs and custom decks)
Build a messaging framework for use across sales, product, and leadership
Help define buyer personas and segment messaging by use case (e.g. medical affairs vs commercial teams)
Conduct competitive and market research in the RWE / HCP insights space
Collaborate with product and sales to guide GTM strategy for new data offerings
Create thought leadership content that reinforces credibility with pharma stakeholders
Who You Are
5–10+ years in B2B marketing or product marketing
Experience working directly with enterprise sales teams
Strong storytelling skills and comfort developing customer-facing assets
Analytical thinker who can translate complex capabilities into business value
Able to work independently, wear many hats, and thrive in a fast-moving startup
Bonus If You Have
Worked in or with RWE platforms, HCP networks, or health data companies
Familiarity with pharmaceutical buyer personas (medical affairs, commercial, insights, RWE)
Background in consulting, pharma strategy, or medical communications
Experience supporting GTM for a data product or insights platform
Why Join Us?
Help shape the GTM strategy for a profitable, fast-growing healthtech platform
Be the bridge between our cutting-edge physician network and the life sciences industry
Work directly with the CEO, head of sales, and product leadership
Competitive salary, meaningful equity, and mission-driven team
Company Information
Location: West Jordan, Utah, United States
Type: Hybrid