VP, DTC Program Management and Operations

ABOUT LIV GOLF

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.

Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

Job Title: VP, DTC Program Management and Operations

Department: Product

Location: New York City

The Role

LIV Golf is seeking a seasoned Vice President of Direct-to-Consumer Program Management & Operations to lead the successful delivery of high-impact digital programs within LIV Golf’s Direct-to-Consumer division. This role is critical in aligning internal and external stakeholders, managing global delivery teams, and driving execution across a diverse portfolio of initiatives—including CRM transformation, web and app development, e-commerce infrastructure, and emerging experiences like fantasy and betting.

The VP will also oversee our Product Operations function, ensuring that fan-facing platforms are not only delivered efficiently but also maintained and curated through scalable operational playbooks, content governance, and continuous optimization frameworks.

This leader must be strategic, execution-focused, and deeply collaborative—comfortable operating across cross-functional teams and external partners while establishing and evolving the frameworks needed to support scale.

Key Responsibilities

• Lead cross-functional digital programs (internal and external), ensuring alignment with business goals, on-time delivery, and measurable outcomes.

• Oversee a global team of program managers, project managers, and product operations professionals.

• Partner closely with product, engineering, marketing, design, data, and external development partners to manage delivery.

• Drive execution of key initiatives including CRM platforms, app and web development, e-commerce features, and future DTC expansions (e.g., fantasy, betting).

• Establish and continuously evolve best practices in program governance, status reporting, risk management, and communication.

• Oversee the Product Operations function, with a focus on developing and scaling site and app curation processes, maintenance playbooks, and operational standards that ensure consistent, high-quality fan experiences across platforms.

• Serve as a key voice in DTC leadership, contributing to strategic planning, vendor management, and resource allocation.

Qualifications & Experience

Required Experience

• 12+ years of experience in program management, digital delivery, or operations—ideally within high-growth or consumer-facing organizations.

• Proven track record leading global teams across complex programs with both internal and external stakeholders.

• Deep experience delivering digital products at scale.

• Strong leadership and organizational skills with an ability to manage multiple programs simultaneously.

• Experience building or refining governance models, tooling ecosystems (e.g., Jira, Confluence, Asana), and delivery frameworks.

• Ability to think strategically while managing tactical execution.

• Excellent communication and stakeholder management skills, especially with C-level and cross-functional leaders.

Preferred But Not Required

• Background in media, sports, entertainment, or other fan-centric industries.

• Familiarity with DTC tech stacks, personalization systems, or gamification platforms.

• Experience working on high-visibility consumer programs under tight timelines.

Must-Have Skills

• Ownership mindset with accountability for results

• Strong technical fluency to translate business needs into system capabilities

• Ability to create clarity and focus out of ambiguity in fast moving environments

• Proven ability to influence across cross functional teams

• Bias toward action and proactive pursuit of progress

LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.