Marketing Specialist I - Alumni Relations (Development)

Work Location:

Schedule:

MAJOR RESPONSIBILITIES

Personal:

• Be a maturing disciple of Jesus Christ: growing in love for God, God's Word, God's people of every ethnicity and culture, and God’s purposes in the world
• Model biblical discipleship through all of life

Administer various marketing tests and campaigns:

• Develop and optimize compelling and creative content: emails, video, landing pages, digital advertising, social media, and proposals for special projects
• Deploy and track email campaigns
• Ideate, review, and proofread copy for direct mail campaigns.
• Update web content as needed.
• Generate or translate existing resources and content into assets for campaigns
• Collaborate with in-house production and marketing teams to steward successful campaigns and tests

• Analyze data to measure and report the performance of marketing tests and campaigns
• Provide recommendations for continuous improvement though analysis and research

Steward alumni marketing and communication experience:

• Develop and execute alumni experience strategy for prospect and active audiences that ensures positive experiences for alumni and meet our marketing objectives
• Build automations to improve customer journeys and program engagement
• Monitor and maintain records of marketing and alumni activity
• Maintain brand consistency throughout all communications
• Monitor emerging trends and provide recommendations on best practices for all external communications: content marketing, social media, and other related fields

Contribute to the effectiveness of our marketing program:

• Assist with relationship maintenance of key stakeholders
• Prepare and provide reports as requested
• Independently research and develop new and innovative marketing ideas for presentation
• Collaborate successfully within the Marketing Team and with other departments

• Stay current with technology InterVarsity uses to support the above functions
• Attend workshops and classes as necessary to hone marketing skills
• Maintain knowledge of industry best practices and emerging trends

Develop and maintain a funding base:

• Develop and maintain a personal support team for prayer and financial support through visits, phone calls, and regular prayer letters
• Raise an agreed upon amount of personal financial support

QUALIFICATIONS

• Annually affirm InterVarsity’s Statement of Faith
• Bachelor’s degree or equivalent experience is required
• Marketing experience preferred
• Effective oral and written communication skills
• Experience with email marketing preferred
• A working knowledge of current Microsoft Office (Word, Excel, and PowerPoint) required
• Ability to manage multi-channel digital marketing campaigns
• Ability to maintain accurate records and files
• Ability to take charge of tasks and work independently without close supervision
• Ability to work under the pressure of deadlines
• Demonstrated ability and commitment to work in a diverse team environment
• Strong attention to detail, strong time management, and ability to develop and follow procedures for doing work.

Benefits:

We offer a competitive benefits package, including health care and retirement savings with a match. Eligibility is based on employee type and hours worked.  Benefits include the following:

• 403(b) Retirement Savings Plan

• 403(b) matching contributions

• Dental insurance

• Employee assistance program

• Employee discounts

• Flexible work schedule

• Flexible spending accounts

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Parental leave

• Professional development assistance

• Vision insurance