Technical Product Marketing Manager, Competitive
Job Description
At Instabase, we're passionate about democratizing access to cutting-edge AI innovation to enable any organization to solve previously unsolvable unstructured data problems in their industry. With customers representing some of the largest and most complex organizations in the world, and investors like Greylock, Andreessen Horowitz, and Index Ventures, our market opportunity is near infinite.
Instabase offers a consumption-based pricing model where customers can pay only for what they use, aligning directly with the value our products deliver. It empowers our clients to explore our AI Hub platform features extensively, enabling them to uncover crucial business insights. This customer-centric model allows Instabase to glean insights from diverse use cases and behaviors, ensuring we deliver top-tier solutions that provide unmatched advantages for everyday business operations.
With offices in San Francisco, New York, London and Bengaluru, Instabase is a truly global company. We are people-first, and we've built a fearlessly experimental, endlessly curious, customer obsessed team who work together and help organizations around the world turn their unstructured data into insights instantly.
This highly visible role will serve as the subject matter expert to understand AI trends and the evolving competitive landscape for Instabase. As a Product Marketing Manager focusing on Competitive Intelligence at Instabase, you will play a crucial role in enabling our go-to-market (GTM) and product teams by providing deep insights into market trends, competitor strategies, and customer needs within the agentic automation and unstructured data landscape. Your work will directly influence go-to-market strategies, product development, and ensure our product positioning is compelling, differentiated, and effectively communicated to our target audiences. Your content and assets will reflect differentiated messaging and position Instabase effectively against current and emerging vendors.
What you’ll do:
Competitive Intelligence
- Strategic Segmentation: Identify and segment top competitors into multiple tiers, maintaining a detailed repository of intelligence.
- Product Evaluation: Conduct hands-on assessments of competitive products, analyze pricing models, and understand field sales tactics.
- Rapid Response: Deliver quick-turnaround “day 0” analysis on major competitor announcements and market shifts.
- Trend Monitoring: Stay vigilant on industry developments and emerging threats that could impact the business.
Competitive Strategy Development
- Collaboration, Communication, and Training.
- Work closely with product management, sales, marketing, and executive stakeholders to communicate competitive insights and develop strategies that effectively counter competitive threats.
- Develop, present, and maintain training to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace. Create innovative assets and vehicles to drive enablement - think of battlecards that are proactively used
- Collaborate with Product Management to influence the product roadmap based on competitive intelligence.
Content Development
- Craft compelling messaging and positioning documents that clearly differentiate our products in the market.
- Develop a range of marketing materials including competitive playbooks, battle cards, competitive talking points, white papers, and more that articulate the value proposition of our solutions.
- Develop playbooks, battle cards, and other resources to equip sales teams with winning strategies.
About you:
- 8+ years of functional experience in product marketing, product management, solutions engineering, or consultants with an analyst background
- Technical Expertise: Hands-on experience analyzing and evaluating technical products.
- Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights.
US Benefits:
- Flexible PTO: Because life is better when you actually live it!
- Instabreak Fridays: Enjoy 6 company-wide Friday breaks scheduled throughout the year, giving you long weekends to relax and recharge!
- Comprehensive Coverage: Top-notch medical, dental, and vision insurance.
- 401(k) with Matching: We’ve got your back for a secure future.
- Parental Leave & Fertility Benefits: Supporting you in growing your family, your way.
- Therapy Sessions Covered: Mental health matters— 10 free sessions through Samata Health.
- Wellness Stipend: For gym memberships, fitness tech, or whatever keeps you thriving.
- Lunch on Us: Enjoy a lunch credit when you're in the office.
The base salary range for this role is $177,750 to $197,500 + bonus & equity. The actual pay may vary based on factors such as location, experience, and skills.
#LI-Hybrid
Instabase is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Company Information
Location: San Francisco, CA
Type: Hybrid