Sr. Manager, Affiliate Marketing

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

We are seeking a strategic and results-driven Senior Manager, Affiliate Marketing to lead and scale our affiliate partnerships program as part of the Growth Marketing team. In this leadership role, you will be responsible for driving acquisition growth through a high-performing network of affiliate partners, expanding into new verticals, and owning channel strategy and performance. You will partner cross-functionally with Brand, Integrated Marketing, Product Marketing, and Analytics teams to execute a best-in-class program aligned with our business objectives.

This is a high-impact opportunity for an experienced affiliate marketer with a proven track record of scaling partner programs, negotiating high-value deals, and mentoring team members.

You Will:

• Lead Strategy & Execution: Own end-to-end strategy, planning, and execution of the affiliate marketing program across key publisher categories, including content, SEO, influencers, loyalty, and comparison.

• Partnership Development: Build and nurture strong, long-term relationships with top-tier affiliate partners; source and negotiate new partnerships that deliver scalable performance.

• Program Optimization: Implement innovative strategies to optimize performance KPIs (CPL, CAC, ROAS), improve conversion rates, and drive incremental revenue across all affiliate touchpoints.

• Creative & Placement Oversight: Collaborate with creative and brand teams to ensure partner assets align with campaign goals; manage briefs, asset delivery, and placement optimization.

• Data-Driven Decision Making: Analyze and report on channel performance, test hypotheses, and derive insights to influence broader growth marketing strategies.

• Cross-Functional Leadership: Act as a liaison between affiliate partners and internal stakeholders, ensuring alignment with product launches, seasonal campaigns, and brand objectives.

• Team Development: Mentor and guide team members, fostering a culture of learning, innovation, and results.

You Have:

• 6+ years of experience in performance or digital marketing, with at least 4+ years in affiliate marketing roles.

• Demonstrated success in managing and growing multi-million dollar affiliate programs with clear business outcomes.

• Strong experience negotiating partnerships, placements, and compensation models (e.g., CPL, CPA).

• Excellent analytical and reporting skills with a deep understanding of affiliate tracking platforms and attribution (e.g., Impact, Partnerize).

• Proven ability to manage cross-functional projects and influence stakeholders at various levels of the organization.

• Strong organizational and time-management skills, with the ability to juggle multiple priorities and campaigns concurrently.

• Passionate about health and wellness, and excited to contribute to a fast-paced, mission-driven organization.

Bonus If You Have:

• Experience in health & wellness, e-commerce, or direct-to-consumer (DTC) industries.

• Familiarity with SEO and influencer marketing as adjacent channels to affiliate growth.

• Prior experience mentoring or managing team members is a plus.

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.