Product Marketing Manager

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 90,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As a Product Marketing Manager, you’ll own go-to-market strategies for new products and features, refine our positioning and messaging, and uncover actionable customer and competitive insights that shape both marketing and product strategies. You’ll be the go-to PMM for a defined set of product areas, collaborating across Product, Sales, Customer Support, and Growth to drive adoption, acquisition, engagement, and retention.

You'll report to the Senior Director of Product Marketing and must be commutable to our NYC office. This role will operate in a hybrid environment with 2 days per week in our New York City office (Tuesdays & Thursdays).

What You’ll Do

• Develop and drive go-to-market strategy for new features and experiences, driving cross-functional alignment across Product, Customer Support, Growth, and Sales
• Develop and test messaging frameworks that bring clarity and resonance to our product value props—anchored in customer insights and aligned with our company positioning
• Drive customer and market research to inform product decisions and unlock new customer and market segments
• Build marketing assets and product narratives that support launches and evergreen GTM programs across channels
• Act as the subject matter expert for a defined product area or audience, regularly synthesizing customer insights, market trends, and competitor activity into actionable strategy
• Partner closely with Product to influence roadmap decisions based on market demand, competitive differentiation, and customer needs
• Collaborate with channel owners on campaign planning and performance analysis, continuously optimizing messaging and GTM strategy

What We're Looking For

• 4+ years of Product Marketing experience, ideally in SaaS or fintech
• Experience independently leading product launches and developing strategic messaging
• High attention to detail, strong organizational skills, and the ability to drive projects forward with minimal oversight
• Confident communicator with a knack for simplifying complex topics for a range of audiences
• Strong customer orientation and a passion for turning insights into action

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year

The starting base salary for this role in NYC is between $150,000-$180,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.  Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.