Head of Marketing

🚀 About Compa

Compa is a venture-backed SaaS startup revolutionizing the future of compensation.

In a dynamic job market with hiring challenges, accountability, and the rise of AI, companies need the best data to stay ahead of industry changes, competition, and costs. Compa has developed the premier real-time compensation data platform, delivering top-tier compensation intelligence to leading enterprise teams.

Compa is a compensation intelligence company built to augment enterprise compensation teams in the era of AI.

Our customers include the world’s biggest companies: Apple, NVIDIA, Tesla, Mastercard, T-Mobile, Sanofi, Moderna, Gilead Sciences, and more.

Why this role matters

Compa’s content engine is built and running. Now, we want a demand generation leader to amplify it—turning ideas into action, content into pipeline, and partnerships into revenue.

After launching real-time market data for Tech, Life Sciences, and Retail, Compa is growing fast. Our biggest opportunity? Converting that momentum into scalable demand:

• Driving inbound for our entry-level, Benchmarks product

• Expanding co-marketing with Workday

• Operationalizing how we distribute and measure every piece of content

We’ve outgrown external marketing leadership. You’ll bring experience, strategy, and execution to our demand gen function, so marketing isn’t just fueling growth, it’s forecasting it.

How you succeed

Turn Compa’s data network into a lead gen magnet

Compa is a networks effects business where the network is its biggest selling point. But most prospects still don’t know they’re buying a network that includes Apple, Amazon, Netflix, Walmart, Johnson and Johnson, and other incredible companies.

Right now, it’s the biggest secret in comp.

You’ll work with Content, Product, and Sales to build campaigns that move people:

• Plan and execute always-on and quarterly campaigns

• Distribute across email, paid, social, and events

• Collaborate with Sales to align follow-up and lead capture

You’ll be measured on pipeline and revenue, not pageviews, so design programs that convert, not just educate.

Scale the Workday partnership marketing program

Compa is a Workday Platinum Partner — it’s highest partnership tier. Outside of our network, it’s our biggest opportunity to expand the customer base and traction across verticals.

You’ll turn the relationship into revenue by:

• Building co-marketing motions with our director of content

• Driving pipeline through the Workday Marketplace

• Supporting events and campaigns that reach joint customers

We’ve laid the foundation, you will help scale it.

Lead distribution systems, tools, and measurement

Your job isn’t just to run campaigns—it’s to make sure they’re working and iterate when they aren’t:

• Build Compa’s system to track channel performance, attribution, and ROI

• Set up planning and post-mortem processes for repeatable success

• Own our ad stack and work with vendors/agencies as needed

This is where distribution gets predictable, scalable, and high performing.

What results we expect

Benchmarks inbound pipeline grows, fast

You personally lead solving this massive opportunity at Compa:

• Dictate experiments, measurables, and iteration

• Increase inbound leads and compliment sales growth

• Expand team and approach

Workday (and partner) results increase

Co-own growing Workday partner revenue to 7-figures plus per quarter

• Support content, partner, and sales team efforts

• Identify co-marketing opportunities with Workday

• Explore additional channels with Workday and other partners

Campaign planning and performance improve

You bring structure to how we plan, launch, and report on campaigns.

• Find smart, creative ways to distribute and measure marketing success

• Drive consistency in ad, content, and event campaigns

• Test new ideas, partners, and approaches, monthly

We’re an early-stage company that values creativity and urgency over politics and indecision.

Our customers love us and they’re the biggest and best companies in the world. You have support from a scrappy, ambitious team that’s done a lot with very little time and resources.

If this sounds like something that excites you, we’d love to hear from you.