Associate Director of Marketing

About Our Client
Our client is a fast-growing international B2B tech firm focused on delivering market-leading recognition and data products to enterprise clients across the US and Europe. Their award-winning programmes are trusted by Fortune 1000 companies, driving both brand impact and business results.

The Opportunity
Our client is seeking a Associate Director of Marketing to lead and execute high-impact marketing initiatives, with a particular emphasis on email marketing and organic growth.

You will be a key player in driving enterprise engagement, increasing lead generation, and supporting the transition to a broader data-driven business model. You’ll work closely with leadership, directly reporting to the CEO, and a distributed international team (Germany, USA, UK, India) to build and scale marketing efforts across channels and regions.

Key Responsibilities

• Email Marketing:
• Own and execute sophisticated email marketing campaigns across enterprise audiences (cold outreach, nurture campaigns, deliverability optimisation).
• Ensure high deliverability and inbox placement, navigating modern spam filters and deliverability challenges.
• Craft compelling, high-conversion email content — both editorial and sales-focused.
• Content & Copywriting:
• Write clear, engaging, and professional marketing copy (emails, sales collateral, social media posts, landing pages).
• Maintain a strong, consistent brand voice across all touchpoints.
• Lead Generation & Sales Enablement:
• Partner with lead research teams to generate high-quality lead lists and campaigns.
• Develop and refine sales materials and enablement assets to support the sales team.
• Organic Growth:
• Drive organic marketing initiatives — SEO strategy (with external partners if needed), thought leadership, PR outreach.
• Support earned media and partner marketing opportunities.
• Visual Marketing & Coordination:
• Coordinate with design partners to develop impactful visuals and marketing materials.
• Ensure marketing content is visually aligned with the brand and drives engagement.
• Analytics & Optimisation:
• Track and analyse marketing KPIs (email performance, lead conversion, engagement rates).
• Continuously optimise campaigns based on performance insights.
  

What You’ll Gain

• Direct influence on the company’s go-to-market strategy and marketing engine.
• Close collaboration with leadership and an entrepreneurial international team.
• A pivotal role in a business moving from an award-based model to a data-as-a-service leader.

Ideal Candidate Profile

• 5-7 years of experience in B2B marketing, ideally with tech firms or startups.
• Strong expertise in email marketing, including deliverability and cold emailing.
• Exceptional English skills (native or near-native proficiency required).
• Hands-on, analytical, and results-driven marketer.
• Experience in lead generation, organic marketing, and sales enablement.
• Familiarity with tools such as Mailchimp, HubSpot, ZoomInfo, Apollo, or similar.
• Comfortable working in a fast-paced, international, remote-first environment.
• Bonus: experience marketing data-as-a-service or award/research-based products.