Media Planning Strategist

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The TV+ Media Strategist supports the team responsible for planning and execution across all media platforms globally. They lead our approach to growth media including creative assets and reporting. They have a passion for Entertainment and a deep understanding of media nuances and creative best practices by channel in order to help drive strategy and measure success.

Description

The Media Planning Strategists is responsible for working with Apple's media agency and Apple Geo teams demonstrating experience building and executing multiple media campaigns simultaneously across the funnel. RESPONSIBILITIES INCLUDE: - Brief, collaborate and support our agency partners and Geo teams in crafting full funnel media campaigns following global and local best practices - Analyze KPIs, collaborate with teams to set and measure benchmarks, and optimize campaigns for maximum performance. Review historical campaign data and industry insights to make informed decisions. - Assist in weekly reporting and storytelling to various stakeholders bringing forward key stories and insights in a digestible and visual format - Execution of best-in-class For Your Consideration programs

Minimum Qualifications

At least 7 years of Global Entertainment media planning, inclusive of For Your Consideration campaigns Advanced knowledge in a media planning across all channels ranging from TV (Linear and Streaming), CTV, Digital, Social, Audio (including podcasts), OOH and Search Proven expertise in implementing and developing strategies for growing subscriber base and building data-driven campaigns

Preferred Qualifications

Deep knowledge with campaign performance, building action plans from insights and the ability to craft a story for various stakeholders Experience in crafting learning agendas inclusive of building test frameworks, to aid in measuring business impact (A/B testing, BLS, Consumer Research, Media Mix Model, Matched Market Testing) Passionate and tenacious in driving tech and media innovation. Consistent record of staying ahead and testing trends, behaviors and audiences to evolve media strategies Experience partnering cross-functionally with various teams and 3rd party vendors to ensure cohesive and innovative media strategies Flexible and agile; ability to pivot quickly and identify when something isn’t working and provide solutions for alternative actions Ability to manage to a bigger picture but also willing to roll up sleeves and dig in