Marketing and Direct Response Fundraising Manager

Are you ready to put your marketing, fundraising, or direct response skills toward an organization making an impact in animals lives and the community around us? 🐾 Consider joining Animal Humane Society (AHS) as the Marketing and Direct Response Fundraising Manager. This role is responsible for leading the strategy, execution, and continuous improvement of multi-channel marketing and fundraising initiatives that drive awareness, engagement, and support for Animal Humane Society. This role manages a team of marketing professionals and oversees a direct response program that generates more than $3 million annually through direct mail, email, digital advertising, and other channels.

Important Details

Salary: $80,000-105,000 depending upon experience

Schedule/Location:

• Full-time, Hybrid

• Location: This is a hybrid position based out of our Golden Valley, MN location with regular occasional travel to our other locations in Minnesota. This role is required to be on-site at least 2x per week, subject to change as business needs dictate. Must live in or have easy access to the Minneapolis/St. Paul area.
• Application requirements: It is optional to submit a cover letter and a portfolio. Optional documents for the portfolio are up to the candidate and could include items such as copywriting samples or channel campaign deliverables.

Essential Functions

Marketing Strategy and Campaigns:

• Partner with internal stakeholders to identify and address marketing needs across the organization.
• Lead the development and implementation of integrated marketing and fundraising campaigns that elevate brand visibility and generate revenue.
• Create and manage a comprehensive annual campaign calendar aligned with AHS’s strategic goals.
• Stay informed on industry trends and innovations in direct response and performance marketing to enhance campaign effectiveness.

Direct Response Fundraising:

• Oversee the strategy and execution of direct response fundraising efforts, including segmentation, creative development, testing, and production.
• Develop compelling, donor-centric messaging for email, direct mail, and digital platforms to drive acquisition, engagement, and retention.
• Use A/B testing and data analysis to elevate and optimize campaign performance.
• Manage relationships with external vendors and partners to ensure timely and effective campaign delivery.
• Identify and implement new channels to expand unrestricted revenue streams.
• Collaborate with the Advancement team to align appeals with donor journeys and stewardship strategies.

Content Creation:

• Oversee the creation of impactful marketing and fundraising content across print and digital platforms, including websites, email campaigns, paid media, newsletters, direct mail, and collateral.
• Ensure creative quality and brand consistency in collaboration with internal teams and external vendors.
• Uphold AHS’s mission and values through a unified and compelling voice in all communications. 

Analysis and Reporting:

• Monitor and analyze campaign performance, donor trends, and key performance indicators (KPIs) to assess effectiveness.
• Provide actionable insights and data-driven recommendations to leadership for continuous improvement.

Leadership:

• Provide supervision, coaching, and development to direct reports as noted on the organizational chart, acknowledging accomplishments and providing regular feedback.
• Conduct one-on-one meetings with direct reports to ensure team members have the resources and support to be successful.

• Address and resolve any issues or conflicts within the team.
• Review and approve timecards and requested time off within payroll deadlines, working closely with employees to resolve discrepancies.

• Manage budgets and complete revenue/expense reports as required by Finance.

Communication and Culture:

• Communicate in a positive and professional manner with customers, other employees, and volunteers.
• Promote a culture of diversity, equity, and inclusion to make AHS a welcoming environment for all.

Technology:

• Use Adobe Creative Suite to design, edit, and review marketing assets.
• Utilize Drupal, CRM systems, and digital fundraising platforms for campaign management.
• Monitor organizational email systems and digital tools for timely communication and delivery.

Other duties as assigned.

Additional Information

Schedule and Attendance:

• Hybrid role with at least two days per week onsite in Golden Valley.
• Regular, predictable attendance, punctuality, and availability to work during operational hours.
• Attend and participate in regular team meetings, leadership meetings, all-staff meetings, and one-on-one meetings with direct leader.
• May be required to attend occasional off-site meetings and events.

Work Environment:

• Primarily office/desk based.
• Adjacent animal shelter areas may be humid, noisy, or odorous.

Qualifications

Experience:

• 4+ years of leadership experience in marketing, fundraising, or direct response.
• Proven experience in digital marketing and/or fundraising, content creation, email strategy, and campaign management.
• Proficiency in Adobe Creative Suite is preferred.
• Experience with Drupal, CRMs, and peer-to-peer fundraising platforms is a plus.

Skills:

• Excellent communication and interpersonal skills to effectively lead and motivate the team.
• Strong administrative, organizational, and process management skills.
• Strong multi-tasking, conflict-resolution, and problem-solving skills.
• Proficient with computers, specifically a working knowledge of Microsoft products.

Physical Demands:

• Prolonged sitting at a desk.
• Must be able to lift and carry up to 10 lbs.

Emotional Demands:

• Must be comfortable with the emotional aspect of work in an animal shelter environment, including the use of humane euthanasia.

Transportation:

• Reliable transportation required.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this role. Duties, responsibilities, and activities may change at any time with or without notice.

About AHS 

Every year, Animal Humane Society provides direct care and services to help thousands of animals in need across Minnesota. 

As one of the nation's leading animal welfare organizations, AHS is transforming the way shelters care for animals and engage their communities. From innovative medical and behavior programs to investments in outreach and advocacy, we’re advancing animal welfare and creating a more humane world for animals everywhere. 

Why Work Here  

• Make a difference in the lives of animals and people  
• Join a team of coworkers who love animals as much as you do  
• Work-life balance  
• Unique animal adoption benefits and discounts on veterinary care, pet supplies, and animal training classes   
• Health insurance coverage for full time staff includes the following: medical, dental, vision, health savings account, flexible spending account for health care expenses and dependent care, voluntary accident insurance, and employee ­paid supplemental life, accidental death & dismemberment and long term disability insurance.  
• Employer paid benefits for full time staff includes the following: basic life insurance, basic accidental death and dismemberment insurance, short-term disability  
• Support for student loans: we are a Public Service Loan Forgiveness qualified employer 
• Mental Health and Counseling Support: all employees have access to our Employee Assistance Program with 3 free counseling sessions per year  
• 401(k) for part-time and full-time staff  
• Nine paid holidays for full-time staff  
• Paid floating holidays for part-time and full-time staff (up to 4 days per year based on start date)  
• Paid Time Off for part time and full time staff (amount is based on hours worked and FTE status)  
• Paid parent leave for full-time staff  

Our Organizational Commitment to Diversity, Equity and Inclusion: 

As an organization dedicated to making the world a more humane and compassionate place for animals, we know that people are at the heart of all that we do. Animal Humane Society’s commitment to diversity, equity, and inclusivity is essential to our mission and shapes our culture, our work, and the services we provide. 

At AHS we embrace and honor the inherent dignity and diverse experiences of our team members, volunteers, board members, partners, clients, and visitors, regardless of race, ethnicity, religion, gender identity, sexual orientation, age, ability, or income. Working together to instill equity and inclusivity within our organization will allow us to better serve the people and animals of Minnesota, and ultimately have a positive impact on animals in our care.